Master's – Co-production and social value: the case of Cambia Favela da Paz in a social
Advisor: Prof. Dr. Flávio Hourneaux Júnior
Comission: Profas. Dras. Liliana Vasconcellos Guedes, Bárbara Galleli Dias and Fernanda Salvador Alves
Link YouTube: https://youtu.be/bZiAi42qTbM
Of a qualitative nature, supported by the phenomenological interpretive paradigm, this study seeks to answer the following investigative question: how are the relationships between co-production and social value established? Using the strategy of a single case study, the general objective of this research is to analyze the relationship between the co-production process and the social value perceived by different audiences. The case is a self-organized gift economy festival which underwent an open innovation process in a social innovation laboratory co-produced in the context of a Brazilian favela. To this end, three specific objectives were followed: to characterize the co-production of the case studied; to identify the social value perceived by the varied people involved; to understand the factors which facilitate and hinder the co-production and the creation of social value. The co-production took place in two layers with the participation of 40 people during five months, alongside 300 initiatives across the globe, promoted by the Societal Transformation Lab(u.lab-2x),with the use of ‘theory u’ – fundamentals, techniques and tools developed, tested, and applied in constant improvement during 20 years - by researchers at the Massachusetts Institute of Technology (MIT).The purpose of the laboratory is to expand the ecosystem impact of prototypes designed for systemic transformations, thus stimulating the co-creation of alternatives for economic, organizational, and social models by the means of awareness-based collective action. This journey led to the co-production of an edition of the festival in a context of poverty and violence, when the case was co-produced in partnership with Instituto Favela da Paz, on the outskirts of the southern zone of the city of São Paulo. Participant observation was adopted as a method of data collection during the co-production, as well as informal interviews and in-depth interviews supported by a semi-structured script. The research participants were grouped into two audiences of co-producers and one of specialists in co-production, innovation and socio-environmental projects. For the data analysis, Grounded Theory methodological procedures were applied, using the Atlas.ti software and the support of a hermeneutic circle, which were constituted as a research quality criterion. Empirical data went through three coding phases (general, axial and semantic) and three levels of analysis (general, semantic and theoretical abstraction). Finally, abductive analysis was used as a procedure for the inference of propositions and construction of the theoretical-empirical model, in an interaction between induction and deduction, in the logical relationship between the emerging categories of the empirical field and the theoretical categories. This dissertation identified that the characteristics of co-production are associated with factors that influence social value, bringing to the co-production itself the potential to generate social value and expand the perceived value depending on the conditions of participation and quality of the co-creation field. In addition, it was identified that co-production generates symbolic, institutional, and learning value associated with the process of collective construction, the integrated exchange of knowledge on diversity and plurality, the diversity of participations and partnerships. The value logic underlying the co-production is associated with the inputs and value proposition of each organization whose alignments of principles, values and purpose influence the value perceived by different audiences and have the potential to co-create value.
Combining horizontality and self-management was the most striking challenge in the co-production process, influenced by mutuality, reciprocity, and equality in relationships. The quality of the process, influenced by structural asymmetries of inequality and differences in symbolic and cultural capital, is associated with levels of trust. It was possible to identify that the conditions of participation and the quality of the field depend on the equitable consideration of plural knowledge, when radical co-presence facilitates the process. For future research it is suggested to broaden the study on the construction of bonds and relationships of trust, the value logic underlying the co-production; and to test the the conditions for participation in future processes, especially from the perspective of people living in poorer, more vulnerable, and socially invisible contexts.
*Abstract provided by the author