Marcelo Henrique Gomes Couto
Master's – Startup life cycle analysis: characteristics, agents and associated risks
Advisor: Prof. Dr. Fabio Lotti Oliva
Comission: Profs. Drs. Celso Cláudio de Hildebrand e Grisi, Eduardo Pinheiro G. de Vasconcelos and Gilberto Perez
Class: 217, FEA-5
Organizations are dynamic institutions that develop from various changes that occur in their structure, their processes and the behavior of the entrepreneur throughout their existence. Therefore, organizational development is a complex phenomenon that has aroused the interest of different management researchers, seeking to understand and systematize the patterns associated with these changes and, thus, provide entrepreneurs and managers with information and guidance that reduce the risk of failure and increase the business's chances of survival. However, despite the well-established specialized literature on the subject, there is still little research specially developed to describe and explain this phenomenon in startups. This is of great importance because, given that rapidly changing conditions and limited resources to which these businesses are subjected require rapid growth and transformation, making them particularly vulnerable to multiple sources of risk and, consequently, chances of failure. Thus, the general objective of this research was to present the stages of the Organizational Life Cycle of startups, identifying and describing the main factors related to the entrepreneurial and organizational perspectives, as well as the external relationship agents and the risks associated with them at each stage of the organization. Organizational Life Cycle. To achieve this objective, the assumptions inherent to the theoretical approach of the Organizational Life Cycle (CVO) were used, from the Entrepreneurial, Organizational and Corporate Risk Management perspectives. Thus, a study of quantitative approach and exploratory-descriptive character was proposed. For data collection, the survey method and two complementary questionnaires were used as research instruments. The measurement scale used in these instruments was the 11-point Likert scale. For the treatment of the data we used the techniques of Exploratory Factor Analysis and Cluster analysis. From this treatment it was possible to obtain 18 factors related to the Entrepreneurial, Organizational and GRC perspectives that identified and described the four stages obtained for the construction of the Organizational Life Cycle model of this research: Stage I - Conception and Development; Stage II - Organization and Traction; Stage III - Growth and Scale e; Stage IV - Consolidation and Transition. The behavior of each factor in the four stages obtained was analyzed. The contribution of this research was to apply a widely used approach in the specialized literature to investigate the phenomenon of organizational changes in startups, describing the behavior observed in the 18 factors formed. Thus, besides the factors related to the entrepreneur and the business, this research contributes to the academic studies about the evolution of the risks that originate from the relationship between the external agents of the startups business environment, building a management map that helps the entrepreneurs. and managers in building these businesses, identifying the risks and challenges a startup needs to overcome in order for it to develop and achieve longevity.
*Abstract provided by the author