Master's – Entrepreneurial Intention and Learning Styles: A Study with Brazilian College Students

Tipo de evento: 
Data e hora: 
25/10/2019 - 14:00 to 17:00

Caroline Rocha Berezuschy Schmidt

Master's – Entrepreneurial Intention and Learning Styles: A Study with Brazilian College Students

Advisor:  Profª. Drª. Adriana Backx Noronha Viana

Comission: Profs. Drs. Daielly Melina Nassif Mantovani Ribeiro, Edmilson de Oliveira Lima and Crisomar Lobo de Souza

 Class: 217, FEA-5


 The entrepreneurial activity has a fundamental importance for social prosperity as it creates new jobs and contributes to economic growth. There are three crucial elements to understand the entrepreneurship – individuals, opportunity and context. The entrepreneurial intention stands for the will of engaging in new business and it depends on the personal characteristics and values as well as social norms. The university environment has been explored for the study of entrepreneurial intention due to the influence of entrepreneurial education in the will of engaging in new business and for the capacity of the universities to instruct students about entrepreneurship. Given the importance of entrepreneurial education, the way of students learn about it have an influence in their will to endeavor in new business. Learning styles are associated to how the individuals process information and as it happens to entrepreneurial intention, depends on personal characteristics. Thus, the aim of this paper is to identify if there is a relation between the entrepreneurial intention, personal characteristics and learning styles. This paper is based on explanatory theories of intention – Planned Behavior Theory and Entrepreneur Event Theory- entrepreneur characteristics – Three Needs Theory and learning styles – Felder and Soloman Model. A previously validated model for Brazilian context was chosen to explore these relations. The research was based on a survey with 420 students from universities located in São Paulo, Brazil. The results showed that there is a relation between the entrepreneurial intention and learning styles related to the steps of perception and organization. Concerning the personal characteristics, the factor opportunity and planning were significantly relevant to explain the variation in the entrepreneurial intention between students. The paper also undertook a Confirmatory Factor Analysis for the entrepreneur characteristics model, suggesting improvements and adjustments. In terms of contribution, the paper intends to be a guidance in the conduction of the entrepreneurial education in the universities, focusing on individual aspects to stimulate entrepreuship.

*Abstract provided by the author



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