Celeste de Arantes Lazzerini
Master's – Circular business models: a study of micro and small fashion retail companies in Brazil
Advisor: Prof. Dr. Flávio Hourneaux Junior
Comission: Profs. Drs. Roberta de Castro Souza Piao, Ana Beatriz Lopes de Sousa Jabbour and Marly Monteiro de Carvalho
Class: 217, FEA-1
Since the very start concern with environmental issues, the focus of sustainable actions has been on achieving efficiency to reduce, avoid, minimize or limit impact. Circular Economy, however, proposes that it is possible to achieve both preservation and economic development. The concept has received prominence for the formulation of public policies as well as stimulated initiatives in the business sector. Regarding the latter, it is noticed that more companies have been observing the value for renewable and recyclable sources, since it allows them to reduce the dependence of the price volatility of resources like oil, besides improving their operational efficiency. Given the increasing importance of this theme for organizational environment, this study sets the firm as the unit of analysis. Additionally, the fashion industry will be on focus, since it is one that most pollutes water in the world. Based on the sustainable performance of micro and small companies in the fashion sector, the general objective of this research is to identify how the concept of circularity has been applied into business. Among the specific objectives are identifying circular business models’ patterns in the Brazilian fashion retail, understanding facilitators and barriers to the implementation of this business model in the sector. This is a qualitative research based on a multiple case study. Among the strategies used for data collection are secondary data analysis (websites, newspapers and documents), as well as qualitative interviews with eleven founders of micro and small companies with sustainable initiatives in the fashion retail sector.
*Abstract provided by the author