Tiago Lemos De Oliveira
Master Degree Entrepreneurship – Relationships between a large company and startups: internal barriers and proposition of actions from action research
Adviser: Profª. Drª. Jane Aparecida Marques
Comission: Profs. Drs. Marcelo Caldeira Pedroso, Patrícia Viveiros de Castro Krakauer e Élcio Brito da Silva
Class: 217, FEA-5
Competition in the Brazilian financial market has been growing with the entry of new players. Fintechs, an example of this expansion, grew more than 1000% between 2015 and 2019, according to Fintechlab. Seeking to remain competitive, financial institutions have found in their relationship with startups an alternative to gaining new capabilities. This asymmetrical relationship presents opportunities, but also brings internal challenges to financial institutions. In this context, we sought to understand an intervention that occurred in the company XYZ, which aimed to improve its relationship with startups. In parallel with this corporate intention, from the academic point of view, the following question was asked: 'What internal actions are the most appropriate to improve XYZ's relationship with startups?' In line with this question, the purpose of this dissertation was to understand the ways of 'enabling the best relationship between a large company and startups'. This is an exploratory research with a qualitative approach that uses Action Research as a methodology, and the researcher is one of the members of the intervention group. Survey data were collected through nine interviews with intervention members, based on a structured script, and the researcher's observations, recorded in a logbook. Both were analyzed using software. In the analysis, sixteen sets of barriers, nine enablers, and fifteen new actions / improvements could be identified. Among the main barriers found, the following stand out: risk aversion, time constraints of the interveners, lack of engagement of peers and leaders, undefined objectives, infrequent communication with sponsor and partial insight / knowledge of internal processes. Among the main enablers found, the following stand out: the sponsor's decisive action, acculturation, communication and tooling actions and the maturing of the intervention group. Moreover, the information obtained through the investigation, confronted with approaches of Corporate Venturing, Innovation / Open Innovation and Corporate-Startup Engagement, allowed to generate twenty-one recommendations to the company XYZ. The reports, barriers, and propositions of this research provide the initial basis for large companies and startups seeking to build partnerships. Thus, it is expected that the present research will contribute to the study of the relationships between large companies and startups, a theme that is still little explored (Usman & Vanhaverbeke, 2017), bringing a new internal organizational perspective.
*Abstract provided by the author