Alessandra Bizeray Benedito Katz
Master Degree Entrepreneurship – The development of a business model in a Brazilian biotechnology startup
Adviser: Prof. Dr. Marcelo Caldeira Pedroso
Comission: Profs. Drs. Leonardo Augusto de V. Gomes, Edson Ricardo Barbero and Marcelo Hiroshi Nakagawa
Class: Ruy Leme, FEA-1
Currently, startups in the biotechnology area adopt a diversified business model portfolio that seek to maximize the value of know-how and activities associated with research and development. The balance between these business models is decisive for the generation of revenue to subsidize the long term intrinsic to the development of the business derived from research and development in biotechnology. In this scenario, it is relevant the in-depth analysis on the definition of the methods of building business models of startup companies in the biotechnology sector. The present study aims to define how to develop the business model of a biotechnology startup in the Brazilian market. The research method will be the action research, to be used in a Brazilian biotech startup.
*Abstract provided by the author