Marcelo Seiji Tokumaru
Master Degree Entrepreneurship – Cloud computing and the innovation challenge of systems integrator consulting firms
Adviser: Prof. Dr. Antonio Geraldo da Rocha Vidal
Comission: Profs. Drs. Gilberto Perez, Edson Ricardo Barbero and Cesar Alexandre de Souza
Class: 217, FEA-5
The 4th industrial revoltution, based on cloud computing, represents an unprecedented revolution in the history of information technology. The possibility of analyzing the huge volume of stored data (big data), the direct interaction with customers, candidates and suppliers through social networks, the use of mobile devices in commercial applications and the integration of various devices (internet of things) for the creation of new business processes are considered the tools that allowed the beginning of the disruptive economy. The adoption of cloud computing by the market occurs in the software subscription model, platform and infrastructure as a service, allowing companies to deploy management systems faster and at lower costs. For systems integration consulting firms that belong to the ecosystems of large technology companies, this new subscription format affects traditional revenue and alters the partnership relationship with software vendors and requiring that consultancies innovate their portfolio of services and delivery models and not just for the adoption of the innovation embedded in the software and approaches developed by the big technology manufacturers. Through a participatory action research, this work had as objective to execute a structured process of innovation that allowed a consulting company the contact with the culture of innovation. The concepts of innovation process were applied to identify business opportunities, generate ideas, select a project, develop a new product (based on solutions provided by the cloud computing platform) and effectively launch it in the market, contributing to the construction of an innovative mentality in the company studied.
*Abstract provided by the author