Doctorate – Corporate Foresight as Organizational Competency for Building Competitive Advantage

Tipo de evento: 
Data e hora: 
20/03/2019 - 14:00 to 17:00


Samantha Mazzero

Doctorate – Corporate Foresight as Organizational Competency for Building Competitive Advantage

Advisor: Profª. Drª. Renata Giovinazzo Spers

Comission: Profs. Drs. Geraldo Luciano Toledo, Nelson Daishiro Yoshida and Heidy Rodriguez Ramos

Class:  217, FEA-5


The trajectory and development of Corporate Foresight, an organizational competence that allows laying the foundations for the construction of competitive advantage in the strategic context of organizations, has revealed a current of independent research in the field of future studies. The evolution of interest on the subject, in the academic and managerial spheres, refers to the need to extend its interdisciplinary boundaries, permeating studies concerning the links that surround the constructs that outline the entire strategic predictive and decision-making process. In this sense, this thesis aims at proposing a framework that highlights the integration between the Corporate Foresight competence and the other stages of the strategic process that culminates in the establishment of competitive advantages, providing a dialogue between theoretical knowledge and empirical observation. Methodologically, an extensive bibliographical review was carried out on the subjects pertinent to the subject matter of the thesis, which served as a basis for the proposal of the conceptual framework. Also, empirical research was carried out, using mixed methods, involving a qualitative step, using in-depth face-to-face interviews, and a quantitative phase. The first stage served as a necessary subsidy for the development of the quantitative phase, which aimed to elucidate the relationship and integration between Corporate Foresight and the other stages of the strategic process directed to the elaboration of strategies that allow the achievement of competitive advantage and growth of the organization. It is concluded that the thesis can provide an advance in the knowledge on the subject, bringing academic and managerial implications, because it presents an adherent framework with the explanatory power of Corporate Foresight to obtain Future Competitive Advantage, a necessary but not sufficient condition since it also notes that only the implementation of necessary actions identified during the strategic planning period is not enough to explain the establishment competitive advantage. It is necessary to go further and delve into the "how" and "when."

 *Abstract provided by the author



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