Disciplinas

Gestão de Negócios Internacionais


Disciplina: EAD5957-3

Área de Concentração: 12139

Número de Créditos: 8

Carga do curso:

Teórico
(Por semana)
Prática
(Por semana)
Estudos
(Por semana)
DuraçãoTotal
40415120
Objetivos:
A disciplina busca expor aos estudantes significativas oportunidades de desenvolvimento de habilidades de argumentação oral e escrita por meio da discussão de temas acadêmicos e experiências empresariais relacionados com a gestão de negócios internacionais, buscando motivar os alunos para:
a) Internalizar as principais teorias, conceitos e técnicas relacionadas com a gestão de negócios internacionais;
b) Expandir aptidões para o desenvolvimento de estudos, competências e pesquisas em negócios internacionais;
c) Buscar um maior entendimento sobre o processo de internacionalização das empresas brasileiras e latino-americanas contrastado com as experiências asiáticas de desenvolvimento industrial;

Justificativa:
Em praticamente todas as economias do mundo, os anos de 1990 foram caracterizados por uma maior estabilidade econômica e liberalização comercial. Como parte desta tendência houve uma crescente globalização das atividades produtivas incluindo aquelas desenvolvidas nas economias emergentes da Ásia e da América Latina. Neste processo tem sido crescente o intercambio comercial e de investimentos do Brasil com as três mais importantes economias do Leste Asiático: a japonesa, sul-coreana e chinesa. Além da crescente participação econômica dessas economias no cenário global seus governos e empresas têm desenvolvido novos paradigmas organizacionais e gerenciais que tem possibilitado o aumento da produtividade e competitividade de suas empresas. Dado que no Brasil o processo de internacionalização de suas empresas encontra-se em fase embrionária e o estudo das dinâmicas economias asiáticas ainda ser incipiente, com o desenvolvimento da disciplina, espera-se construir curiosa e pró-ativa massa crítica relacionada à área de negócios internacionais e despertar o interesse e motivação dos estudantes para desenvolverem trabalhos de investigação científica relacionados com a crescente participação asiática no cenário de negócios internacionais.

Conteúdo:
Aula 1 – Apresentação do programa e dos negócios internacionais no contexto Asiático
Aula 2 – Estado, mercados e políticas industriais
Aula 3 – Mercados emergentes e processos de integração regional: Europa
Aula 4 – Integração Regional: Ásia e Américas
Aula 5 – Teorias clássicas que influenciam os negócios internacionais
Aula 6 – Teorias contemporâneas de internacionalização de empresas
Aula 7 – Entrega e apresentação de resumo expandido do texto final para a disciplina
Aula 8 – Internacionalização de empresas brasileiras e latino-americanas
Aula 9 - Sistemas nacionais de aprendizagem do Brasil, Coréia do Sul e China
Aula 10 - Tradições culturais que influenciam os negócios internacionais
Aula 11 - O modelo de desenvolvimento econômico do Leste Asiático e o sistema japonês de produção
Aula 12 - O desenvolvimento econômico sul-coreano e seus conglomerados
Aula 13 - Reformas da economia chinesa pós-1978
Aula 14 - O desenvolvimento das empresas chinesas e a China no contexto mundial
Aula 15 - Apresentações de trabalhos realizados

Avaliation methods:
Participação em aula e elaboração de questões: 50%
Elaboração de um resumo expandido de um artigo: 20%
Elaboração de um artigo científico: 30%

Notas:

Bibliografia:
1 –Syllabus discussion and introduction to international business
Peng, Mike W, Bhagat,Rabi S and Chang, Sea-Jin (2010).Asia and global business.Journal of International Business Studies 41, 373–376.
Griffith, David A;Cavusgil, Salih Tamer and Xu, Shichun. (2008). Emerging themes in international business research. Journal of International Business Studies 39, 1220–1235.
Vídeo: 200 hundred years of history in 4 minutes http://www.youtube.com/watch?v=Qe9Lw_nlFQU

2 –States, markets and industrial policies
Wade, Robert (2003). Governing the market: economic theory and the role of government in East Asian industrialization. Princeton: Princeton University Press, 2003.Introduction to the 2003 paperback edition: Creating capitalism (pp. xiv-liv) and Chapter 1: States, Markets and Industrial Policy (pp. 8-33), 1990.
Rugman. Alan M.(2010).Globalization, regional multinationals and Asian economic development. Asian Business & Management
Wilkins, M. (2001), "The history of multinational enterprise", chapter 1 in A.M. Rugman and T.L. Brewer (eds.), The Oxford Handbook of International Business, New York: Oxford University Press.
Soubbotina, Tatyana P. (2004). Beyond Economic Growth: An Introduction to Sustainable Development. The World Bank Washington, D.C., Chapter 1
Class discussion on the title, research problem, and goals of the student´s research paper proposals

3 – National systems of innovation and political economy
Gilpin, R. (2001). National systems of political economy. In R. Gilpin (Ed.), Global political economy: understanding the international economic order: chapter 7. Princeton University Press.
Dosi, G. (1999). Some notes on national systems of innovation and production, and their implications for economic analysis. In D. Archibugi, J. Howells, & J. Michie (Eds.), Innovation policy in a global economy: chapter 3. Cambridge University Press.
Cantwell, J. A. (1999). Innovation as the principal source of growth in the global economy. In D. Archibugi, J. Howells, & J. Michie (Eds.), Innovation policy in a global economy: chapter 11. Cambridge University Press.
Mahmood, I. P. & Ruffin, C. (2005). Government’s Dilemma: The Institutional Framework for Imitation and Innovation, Academy of Management Review, Vol. 30 (2).

4 – Main strands of analysis in the international business literature

Ietto-Gillies, Grazia. (2007). Theories of international production. A critical perspective. http://bus.lsbu.ac.uk/cibs/sites/bus.lsbu.ac.uk.bus.cibs/files/2007aAAJ%20Theories%20CPoIB%2007.pdf
Dunning, J. H. (2001). The Key Literature on IB Activities (1960-2000). In: Rugman, A.M. (ed). The Oxford Handbook of International Business, 2nd edition. Oxford University Press. Chapter 2.
Nayak, Dinkar and Rahul N. Choudhury (2014). A selective review of foreign direct investment theories. ARTNeT Working Paper Series No. 143, March 2014, Bangkok, ESCAP. http://www.unescap.org/sites/default/files/AWP%20No.%20143.pdf

5– Classical theories of international business
Johanson, Jan and Vahlne, Jan-Erik (1977), The internationalization process of the firm: A model of knowledge development and increasing foreign market commitments, Journal of International Business Studies, Vol.8 No.1, pp.23-32.
Johanson, Jan and Vahlne, Jan-Erik, (2009). The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership.Journal of International Business Studies 40, 1411–1431.
Dunning, J.H. (1988), The eclectic paradigm of international production: A restatement and some possible extensions, Journal of International Business Studies, Vol.19 No.1, pp.1-32.
Dunning, J.H. (1973), The Determinants of International Production. Oxford Economic Papers, New Series, Vol. 25, No. 3, pp. 289-336.
Dunning, J.H. (1980), Toward an eclectic theory of international production: Some empirical tests.Journal of International Business Studies, Vol.11 No.1, pp.9-31.

6. Modern theories of international business
Mathews, John (2006). Dragon multinationals: New players in 21st century globalization. Asia Pacific Journal of Management. V. 23, p. 5-27.
Cantwel, John l; Dunning, John H and Lundan, Sarianna M. (2010) An evolutionary approach to understanding international business activity: The co-evolution of MNEs and the institutional environment. Journal of International Business Studies 41, 567–586.
Peter J Buckley and Mark C. Casson. (2009) The internalisation theory of the multinational enterprise: A review of the progress of a research agenda after 30 years. Journal of International Business Studies 40, 1563–1580.
Verbeke, Rugman A., Nguyen, A. (2011). Fifty years of international business theory and beyond. Management International Review. v. 51, p. 755-786,

7. Discussion of the extended abstract of the research paper
Structure:
- Title. Abstract. Key words.
- Name of the congress or scientific journal for future submission.
- Research problem characterization
- Objectives (general and specific)
- Methodology and brief justification
- Preliminary theoretical framework
- List of references to be used in the article.

8- Internationalization of Brazilian and Latin American companies Ramamurti, Ravi and Singh, J. V. (2009) (org.), Emerging multinationals from emerging markets, Cambridge: Cambridge University Press. Chapter 13: What have we learned about emerging-market MNEs? (pp. 399-426).
Fleury, Afonso and Fleury, M. T. L. (2009). Brazilian multinationals: surfing the waves of internationalization. In Ravi Ramamurti and J. V. Singh (org.),Emerging multinationals from emerging markets, Cambridge: Cambridge University Press, (pp. 200 – 243).
Ricupero, Rubens and Mello Barreto, Fernando. (2007) A importância do investimento direto estrangeiro do Brasil no exterior para o desenvolvimento socioeconômico do país. In André Almeida. (Org.) Internacionalização de empresas brasileiras: perspectivas e riscos. Rio de Janeiro. Campus, (pp.1-36).
Casanova, Lourdes (2009). Global latinas. New York: Palgrave, Introduction: The emergence of the global latinas (pp. 1-25).
FUNDAÇÃO DON CABRAL (2017). Ranking das multinacionais brasileiras, 2017. (https://www.fdc.org.br/professoresepesquisa/nucleos/Documents/negocios_internacionais/2017/Ranking_FDC_Multinacionais_2017.pdf)

9 - National learning systems in Brazil, South Korea and China
Mathews, John. (2009). China, India and Brazil: tiger technologies, dragon multinationals and the building of national systems of economic learning.Asian Business & Management Vol. 8, 1, 5–32.
Amsden, Alice H. (1989) Ásia’s next giant: South Korea and late industrialization. Oxford: Oxford University Press. Chapter 1: Industrializing through learning (pp. 3-23)
Viotti. Eduardo B. (2002). National learning systems: s new approach on technological change in late industrializing economies and evidences from the cases of Brazil and South Korea. Technological Forecasting & Social Change. 69 653–680.
Jan Fagerberg, J. and Sapprasert, K. (2011). National innovation systems: the emergence of a new approach. Science and Public Policy, 38(9), November, pages 669–679 http://www.sv.uio.no/tik/InnoWP/Fagerberg%20%26%20Sapprasert%2020111115.pdf

10 - Cultural traditions that influence international business Yamamoto, Shichihei. (1992) The spirit of Japanese capitalism and selected essays. Lanham: Madison Books. Chapter 1: A protestant ethic in a non-Christian context (pp 1-22) and Chapter 3: Contract versus consensus (pp. 43-58)
Chen, Ming-Jer (2001). Inside Chinese business: a guide for managers worldwide. Boston: Harvard Business School Press,. Chapter 3: Networking and guanxi (pp. 45-66) and Chapter 4: Roles and rules of the social fabric (pp. 67-84)
Verbeke, Alain (2010). International acquisition success: Social community and dominant logic dimensions. Journal of International Business Studies 41, 38–46.
Hofstede, G. (1983). The cultural relativity of organizational practices and theories. Journal of International Business Studies. p. 75-89.

11 - Economic development in East Asia and the Japanese production system
Wan, Ming. (2008) The political economy of East Asia: striving for wealth and power. Washington: CQ Press. Chapter 2: The East Asia national political economy. (pp. 21-58) and Chapter 5: The East Asia miracle (pp. 131-170)
Spear, Steven and Bowen, H. Kent. (1999) Decoding the DNA of the Toyota Production System. Harvard Busines Review. (pp. 97-106).
Park, Jong H. (2002).The East Asian model of economic development and developing countries. Journal of Developing Societies, Vol. 18, No. 4, 330-353. https://digitalcommons.kennesaw.edu/cgi/viewcontent.cgi?article=3215&context=facpubs
Fruin, Mark W. (1998) (Org.).Networks, markets and the Pacific Rim: studies in strategies. New York and Oxford: Oxford University Press, Chapter 1. Analysing Pacific Rim networks and markets: an introduction. (pp. 3-31). http://www.cob.sjsu.edu/fruin_m/Networks.pdf
Kang, Minhyung. (2010). Risks of global production systems: lessons from Toyota’s mass recalls. SERI Quarterly. (pp. 65-71)

12 - The South Korean economic development and its conglomerates
Kim, Linsu (2002). The dynamics of technology development:lessons from the Korea experience. Bali-WBI-0012.doc. (00.2.28). (pp. 1-32) http://linsukim.com/cgi-bin/spboardpro/board.cgi?id=publish&action=view&gul=30
Kim, Eun Mee. (1997). Big business, strong state: collusion and conflict in South Korea development, 1960-1990. Albany: State University of New York Press. Chapter 3. The Chaebol (Business conglomerate), (pp. 51-94).
Ramanayake, Sanika S. and Lee, Keun (2015). Does openness lead to sustained economic growth? Export growthversus other variables as determinants of economic growth. Journal of the Asia-Pacific Economy (august 2015).

13 - Reform of the post-1978 Chinese economy
Wu, Jinglian. (2005). Understanding and interpreting Chinese economic reform. Ohio: Thomson, 2005. Chapter 8: Opening to the outside world (pp. 291-327).
Taylor. Robert (2010).The future of Chinese capitalism: choices and chances. Asian Business & Management 9, 289-292.
Tse, E., Jullens, J. and Russo B. (2012). China’s Mid-Market Innovators. strategy+business magazine. Published by Booz & Company Inc.
Meyer, Marshall W. and Lu, Xiaohui. (2004).Managing indefinite boundaries: the strategy and structure of a Chinese business firm. Management and Organization Review 1:1 57–86, 2004.

14 –The internationalization of Chinese enterprises and China in the global context
Bergsten, C. Fred et all. (2009). China's Rise: challenges and opportunities. New York. Peterson Institute for International Economics. Chapter 10: China and the world (pp. 209-234).
Chan, Sarah (2017). The Belt and Road Initiative: Implications for China and East Asian Economies. The Copenhagen Journal of Asian Studies 35(2).
Child, John and Rodrigues, Suzana B. (2005) The internationalization of Chinese firms: a case for theoretical extension? Management and Organization Review, 1 (3): 381-410.
Si, Yuefang, Liefner, Ingo and Wang, Tao (2013). Foreign Direct Investment with Chinese Characteristics: A Middle Path Between Ownership-Location-Internalization Model and Linkage- Leverage-Learning Model. Chinese Geography Science. Vol. 23 No. 5 pp. 594–606.
Article delivery print and electronically, according to the submission standards of journal articles / selected congress

15 - Presentations of papers
Presentations by up to 15 minutes each with further discussion up to 10 minutes